The YouTube Music Chart will not count views due to the owner of the music MV running ads. Popular music magazine Rolling Stone says there...
The YouTube Music Chart will not count views due to the owner of the music MV running ads.
Popular music magazine Rolling Stone says there's a perfectly legal way for artists to increase their MV views on YouTube. Music companies will spend 20,000 to 60,000, even $ 100,000 in the first 24 hours to run the MV ad on another video. In many cases, the above amount can increase to 12 million views for the song.
If users click on the MV to be advertised, or viewed within a certain time, the view will be counted officially, although the viewer does not actively search for that MV.
This type of YouTube ad is calculated differently by region. The cost of buying advertising in the US is the most expensive, but quite cheap in groups of Latin America or the Philippines, India.
Advertising costs vary by region, the most expensive in the US. Photo: Rolling Stone.
On Friday (September 13), YouTube announced a change to its policy for viewing music videos. Specifically, these views will no longer be officially included in the YouTube Music Chart. Users are forced to click on the MV via a direct link, embed page, search or view in the Trending section (Trending) to increase views.
Videos before the date of change will not be affected, but new music videos that want to set a record of views in 24 hours must rely on their own strength.
Buying a view can increase the reputation of an artist, but it's not commercially viable. YouTube pays very little to artists. For example, if an artist spends $ 50,000 to make a video. They then paid an additional $ 30,000 to advertise. That music video needs at least 110 million views to recover its $ 80,000 capital.
According to Bloomberg, in July this year, Indian rapper Badshah used the above method to try to overcome the K-pop group BTS. Badshah admits on his personal Instagram that by running ads, one of his MVs gained 75 million views in just 24 hours. Some artists such as Blackpink and Taylor Swift have also used this way of increasing views.
Mr. Nerd
