In recent times, Google has been particularly focused on helping people find high quality sites in their search results. The "Panda&qu...
In recent times, Google has been particularly focused on helping people find high quality sites in their search results. The "Panda" algorithm change has improved the ranking for a large number of high quality websites, so readers don't need to be too concerned about the quality of websites on top of search.
However, for sites that may have been affected by Panda, we would like to provide additional instructions on how Google searches high quality sites.
Our advice for publishers is to continue to focus on providing the best user experience possible on your site. And don't focus too much on what they think is Google's current ranking algorithm or signal. Some publishers have overcome our previous Panda algorithm change, but Panda is just one of about 500 search updates that Google plans to deploy this year.
In fact, since Google launched Panda, they have deployed dozens of edits to their ranking algorithm, and some sites have incorrectly assumed that their ranking changes are related. Panda. Search is an art and science, it's complex and constantly evolving, instead of focusing on specific algorithmic edits, we encourage you to focus on providing the best possible experience for user.
What is a high quality website?
Google's website quality algorithm aims to help people find "high quality" websites by reducing the ranking of pages with low quality content. Changing "Panda" has recently overcome the difficult task of evaluating website quality according to algorithms. Going back a bit, we want to explain some ideas and research that promote the development of our algorithms.
Here are some questions a person can use to evaluate the "quality" of a website or an article. These are the types of questions Google wondered when writing algorithms to assess website quality.
Of course, Google does not disclose the actual ranking signals used in their algorithms because they do not want users to impact too much on search. But if you want to better understand Google's thinking, the questions below provide some guidance on how they work:
- Do you trust the information presented in this article?
- Is this article written by an expert or enthusiast who knows this topic, or is it just a superficial article?
- Does the site have duplicate or redundant articles on the same topic, or is it similar to slightly different keyword variations?
- Do you feel comfortable providing credit card information for this site?
- Does this article contain spelling errors, speech errors and spoken errors?
- Topics are motivated by the real preference of website or website content creators by trying to guess what can rank well in search engines?
- Does the article provide original content or information, initial reports, original research, or original analysis?
- Does the page provide significant value when compared to other pages in search results?
- How many parts are quality controlled for this content?
- Does the article describe both sides of a story?
- Is the site an accredited author for the currently displayed topic?
- Is content mass produced by the owner or outsourced to a large number of creators? Is it spreading across a large network of websites to make small sites or individual websites unnoticed or given much attention?
- Is the article well edited or not, is it sloppy or hasty?
- For health-related queries, do you trust information from this website?
- Did you realize that this website is an authoritative source when mentioned by name?
- Does this article provide a complete or comprehensive description of the topic?
- Does this article contain in-depth analysis or interesting information?
- Is this the type of page you want to bookmark, share with friends or suggest?
- Does this article have too many ads distracting or interfering with the main content?
- Do you expect to see this article in a print magazine, encyclopedia or book?
- Are articles lengthy, unclear or lacking in specific details useful?
- Are pages produced with attention and attention to detail? Or does it get less attention to more details?
- Do users complain when they view content from this site?
- Writing an algorithm to evaluate page quality or page is a difficult task, but we hope the questions above provide some details about how Google tries to write algorithms that distinguish web pages.
Higher quality from lower quality sites.
What can you do to improve website quality?
We have heard from many users that they want more guidance on what they can do to improve their rankings on Google, especially if they think they are affected by the Panda update. We encourage you to keep those questions as a premise when you focus on developing high quality content instead of trying to optimize for any specific Google algorithm.
Another specific guide we provide is low quality content on some parts of the site that may affect the ranking of the entire site. So you can delete low quality pages, merge or improve the content of individual dry pages into more useful pages. Or you can transfer low quality pages to another domain that can help rank your higher quality content.
We are continuing to study additional algorithm iterations to help webmasters run high quality websites that receive more traffic than search words. As you continue to improve your site, instead of focusing on a specific algorithm tweak, we encourage you to ask yourself the same type of questions to help improve the site quality. This way, your website will be more likely to rank better in the long run.
Making many changes to improve quality is only considered a step 1 in the process of reaching new Google updates. Step 2 is also extremely important and absolutely not to be missed. That is to evaluate the quality of your website.
