Creating perfect content begins with a plan - a clear vision of the level and message you want to convey to the reader. Content planning is ...
Creating perfect content begins with a plan - a clear vision of the level and message you want to convey to the reader. Content planning is a part of content marketing. So what is content marketing? Role of content marketing? How to become content marketing king in SEO? Let's find out through the article below.What is content marketing?
Content marketing is the distribution of quality, relevant and relevant content (text, video, infographics, podcasts ...) indirectly to customers so they can choose the necessary product or service.
Benefits of content marketing: Attract the audience's attention effectively, help increase confidence and promote the promotion of products / services subtly in the market.
Tools used for content marketing: The most widely spread channel is blogs, social networks and forum topics ...
Your effective content plan corresponds to the basic search engine guidelines and has yielded several benefits:
Semantic extension: By writing posts in your blog, you naturally extend its semantics to low frequency requirements; Natural traffic grows.
Increase direct visits increases: By raising brand awareness and due to the growth of subscribers, your blog will have more popularity. Direct visits will increase and affect site position in SERPs.
Reduce the deduction rate: Attractive quality content will make users stay on the site, affecting the internal behavior of the site and the overall search position.
Enable social elements: A useful content users will want to share it on social networking sites. Now social ranking factor will work for you without self-tracking feature.
The main principles of website content management plan
Understanding user needs: Formulating your content management plan. You should always keep in mind the end consumer of goods and services. Of course, a commercial web-based resource is designed to increase sales volume and profitability. To understand the features of your audience's behavior, interests, and needs, use all the options of web content to interact with customers and potential customers:
- Regularly analyze traffic from natural SERPs, contextual advertising and social media resources to determine visitor behavior and patterns: pages when they arrive and pages when they exit, sections and popular directories, internal, demographic and visitor referrals.
- Check Google issues for competing websites to find new keywords and ad phrases.
- Identify and analyze competitors' strategies to understand what content is presented on their main (or most appreciated) page.
- Determine the expectations and needs of users.
- On the basis of analyzing the search for key trends, create behavioral patterns for each of your audience types.
Optimize user orientation: Remember, the hottest content always meets the interests of the target audience. It must have a high and unique value. Focusing on quality content, you can attract a lot of potential customers to useful and relevant information on this topic.
Think about the informative and educational role of publications to attract visitors and keep their attention.
- Don't forget the keywords for visitors to find your site.
- Your content must be easily read by wide audiences (or a target, if you're 100% sure about it).
- When creating unique materials, consider your brand specific features in the overall content development plan.
- Discover different types of content to determine the most effective ways to interact with your audience.
- Make content informative and easy to view on mobile devices to provide better traffic from tablets, smartphones and other gadgets.
Statistical analysis and content improvement: Use analytical systems to identify difficulties, face visitors and new opportunities to improve usability and increase web resource conversion . Qualitative analysis of statistical data allows you to understand user needs and motivation.
- Analyze reports to identify patterns of interaction with content and determine user preferences.
- Use built-in tools to analyze incoming traffic and user actions.
- Set specific goals in Google Analytics to track the impact of content on sales levels and web resource conversions.
- Analyzing user actions on websites, using path maps (heat map, moving maps, internal link maps).
- Check GWT regularly to find and fix errors.
The tips for SEO content strategy planning will allow you to form an effective strategy of website advertising. Continuous work on content quality ensures effective interaction between brands and target audiences.
3 things to remember when planning website content
As you know, can't buy something, lack a "content" component. On the road to success, you can miss any step, but not content: you can reduce your budget for SEO, advertising and PR due to the difficult situation in the market, but the quality and Frequently updated content will bring you profits.
There are 3 basic reasons you should rely on implementing your content creation plan:
Bet on information, but not on advertising: CM's main mistake is to place too much emphasis on advertising.
Persistence: Certainly, each content manager wants to find and create content that will turn into a "virus" and should be widely available, including thousands and millions of people. Actually it is too hard or even impossible to create an "impact". In principle it is illegal information that attracts many readers. People like scandal, but they will be harmful to businesses. Better than trying to create a "hype", using articles, tips, news, video responses to customer questions, information materials on social networks ... to reach the audience Wider.
Determining strikes rather than bombing: One of the spelling mistakes is based on quantity. "Linear" logic does not work in CM. Many companies post their press releases on dozens of websites, when it's really enough to post on some authoritative sources. Some companies face social networks extensively and confidently, opening accounts anywhere can: Facebook, Youtube, Twitter ... Focus better on something one and do better than any whatever but somehow. Internal marketers must know the main platforms and choose only the most effective for the business. Do not rush to do everything at once, start with something and then expand your range.
The main value of content marketing
Most American marketers of small businesses in the field of content marketing practice use B2B use. Just ask yourself the question: Does each of them have a clear marketing strategy? Nearly 50% of businesses are engaged in content marketing with a strategic approach, considering it a long-term trend rather than a temporary one. B2B reports that 90% of US (commercial and non-commercial) organizations use content marketing, even if they do not have a document use strategy. Every year, this advertising technology cost is increasing and is now more than a quarter of the budget for marketing to create and distribute content.
However, there is a fundamental difference. You will not be able to attract a lot of traffic from SEO, simply because its level is limited. All SEO parameters are suitable for optimization, but you should know success not only with technical SEO.
Content marketing is not about identifying areas, I believe you can do it better than others. Through this article, I wish you success in content marketing for your website.
Mr.Nerd
