2016, witnessed an unprecedented boom on social media platforms, called TikTok. And within only two short years, TikTok has achieved huge a...
2016, witnessed an unprecedented boom on social media platforms, called TikTok. And within only two short years, TikTok has achieved huge amounts of investment, expanding markets throughout Asia.
What is TikTok?
TikTok is a social network that allows users to create short videos, edit them with music and special effects, then share videos with in-app accounts. TikTok is the most downloaded application in the world in the first quarter of 2018, and is also the fastest growing application in the world.
According to data provided to CNBC by Sensor Tower, a leading San Francisco-based application analysis platform, TikTok has been downloaded more than 104 million times on Apple's app store in the first half of 2018. That means it has surpassed Facebook, YouTube and Instagram to become the most downloaded iOS app in the world during that time.
So, what are the factors that bring tremendous success to TikTok?
Video creation has never been so easy!
TikTok provides a set of tools that allow anyone with a smartphone to easily create a 15-second clip, imprinting each individual's own creation. This set of tools includes a rich background music library and various image filters. At the same time, the app also provides a phone hold button, allowing users to both record clips and answer calls.
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Support for hot vlogger and those who like video creationDo you know what a generous remuneration for big influential users (KOLs) on TikTok ?. In November 2017, the company announced it would spend $ 300 million to pay for KOLs if the number of followers increased. This startup also aims to create an additional 1,000 KOLs next year.
They understand that the first users will have much decisive influence on the direction of the product. Therefore, at the time of the launch, this application development team has found many art schools in Asian countries to look for young artists with good looks. Later, it was they who initiated the movement in TikTok and created attraction for young people.
Attraction from creative ideas
Many clips on the application become a popular trend thanks to creative performances. The most typical of the beloved trends is the movement of Halu Halu, also known as "Put your chin on your hand".
Not only receive the response of young people, but many cult stars such as actor Lee Jong Suk, handsome male god Nam Joo Hyuk, Black Pink girls power YG and many famous male and female artists Vbiz also participated in posting lovely clips following this trend.
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Develop topics and create leading trends for usersThe application creates theme hashtag for users to follow along with the trend of "Tchutchatcha", "Beautyguru", "Poselikeapro" ... These trends have created a wide range of influences in many Asian countries, classical Looks like Vietnam.
Catching up with this, many brands also quickly created their own hashtags, in order to encourage users to create themes and encourage them with individual entries, short clips with attractive rewards. Since then, they can immediately receive millions of followers, turning participants into natural, effective communication workers without spending too much money on brand PR.
Promote sales from creative content.
TikTok allows users to attach product links on their videos, enabling seamless conversion from content to e-commerce. For example, Ye Shi Xiao Ge, one of the influential users on the TikTok platform, is famous for wild food clips that have created his own product. When a user views his clip, the purchase icon will appear on the right of the screen of the product that appears in the clip, then they can make a purchase with one click.
Many versions are suitable for each market
One year after its launch, the English version of the application also began operating in many countries around the world. The number of TikTok users increased rapidly and was among the most downloaded apps on the App Store of Thailand, Indonesia, Japan and Korea.
In each different country, TikTok has a change to suit the users of each market. For example, face painting is added to suit Indonesian users, or K-POP videos to attract the Korean market.
Obviously, TikTok has taken very smart steps to properly grasp the user's tastes to gradually become an application with wide coverage on the most social network platform until now.
