Microsoft Store raised the white flag before Steam, Edge raised the white flag to Chromium, Windows Phone with white flag before iOS and A...
March 21 witnessed a failure of Microsoft: in the middle of the session, the software giant was surpassed by Apple in terms of market capitalization and lost the No. 1 position to Apple.
But only a few hours later, Microsoft rose and ended the session with a market value of $ 922 billion, $ 3 billion higher than Apple. Since then, Microsoft has continued to hold the No. 1 position - even though Apple has unveiled the highly anticipated service products on March 25.
Bright never seen
Since the takeover, Satya Nadella has helped Microsoft's market value to increase 3 times.
In 2014, before Satya Nadella replaced Steve Ballmer as CEO, Microsoft 's capitalization value has not even reached $ 300 billion. Only five years later, that number has tripled, allowing Microsoft to switch from a catastrophic loser to a top class.
It is clear that the look of Wall Street and the technology world for Microsoft has changed. Surprisingly, in the journey to return to No. 1, Microsoft almost failed.
Let's take a look at some of Microsoft's most obvious failures from the most recent to 2014:
Relinquishing the self-developed engine and switching to Chromium is Microsoft's remarkable "white flag" move.
- In March 2019, Halo: The Master Chef Collection was announced to be on Steam. Microsoft seems to have raised the white flag to Microsoft Store.
- In December 2018, the Edge browser was announced to switch to Chromium source code. Microsoft's self-developed engine has been "back to the garden".
- In October 2017, Microsoft released the final update for Windows 10 Mobile. At the 2017 BUILD event that took place a few months ago, the iPhone appeared even more than Windows Phone.
- In May 2015, Satya Nadella CEO appeared in a press event with the stage saying "Microsoft <3 Linux". Since then, the technology related to the operating system that Steve Ballmer once called "ulcers" began to appear on Windows more. Microsoft Store even distributes the installer for Linux Ubuntu.
- In October 2014, the first version of Office Touch was launched on ... iPad. Rumors suggest that the Surface Mini and Windows RT have been discontinued. These rumors were later proved to be accurate: Microsoft waved a white flag in the tablet race using ARM chips.
Believers Lumia has not forgotten the failure of Microsoft in the field of tablet and smartphone.
Do not run in the short term
An old believer would not understand why Microsoft had such a glorious day. All that used to be with "old" Microsoft was flipped with white flag: operating system, browser, mobile, feud with Apple ... Even the most famous product of Microsoft is Windows. once at a time ... free: during the first year, Windows 7 and 8 users can update to Windows 10 without losing a co-copyright.
But Satya Nadella is wise enough to look through those trivial ... things. When the mobile revolution has entered the world, the world has become "The Great Connection" through the cloud. The Connectivity and hundreds of thousands of businesses are aggressively implementing digital conversions that can bring huge revenue streams to the cloud, for smart services ...
You have to look at that huge revenue source to understand why Microsoft Satya Nadella is a Microsoft willing to lose when needed. What to do with mobile competing input when Microsoft services / applications can still be easily disseminated on iOS and Android? Try to eat with Edge to do something when the Chromium-by-Microsoft will attract more developers, will be a more effective bridge to Office 365 or Sharepoint? Exclusive Halo Collection to do when Microsoft is aiming to unify an ecosystem including Xbox and Windows?
Over the past five years, Microsoft 's cloud and business segments have consistently grown to bring tens of billions of dollars each quarter. The seemingly big failures are just meaningless: even if they are successful, they are just a highlight of Microsoft's huge success in the cloud - the most important area of the era.
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